Mary Hennen

Vice President, Marketing

Mary Hennen is a growth-driven executive with consistent success in optimizing revenue through a multitude of channels. She has consistently demonstrated success in this area through her expertise in leading strategic sales, partner distribution, and sales growth across various commerce platforms. Her skills are further evident from the measured increase in company sales and the successful launch of engaging and data-driven marketing initiatives.

Mary is the Vice President of Sales and Marketing at Fideo and manages all sales and marketing efforts. With nearly 20 years of experience in both B2B and B2C arenas, she utilizes her extensive knowledge and expertise in human intelligence to serve Fideo’s key customers. She oversees all branding and creative projects, drives new business development, and is enthusiastic about assisting companies and communities in using human intelligence to mitigate risks.

Aligning with the concept of Fides, Mary is committed to Fideo’s goal of safeguarding communities and maintaining public trust. Her vision for the company includes a genuine interest in aiding businesses in making decisions and implementing strategies that benefit the public good. Her impressive background includes over a decade at Experian, where she led the retail vertical to significant financial growth. She also served as the CMO of The Tile Shop, where her transformative leadership helped to catapult the stock price and revitalized the company’s culture, financials, and customer experiences through a groundbreaking marketing and commerce strategy.

In addition to her professional accomplishments, Mary enjoys spending time outdoors. Whether leading strategic marketing efforts or exploring the beauty of Colorado through skiing, hiking and snowshoeing, Mary’s passion for success is evident in every aspect of her career.

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